Email marketing is an effective as well as a direct way of connecting with leads, nurturing, and convert them into customers. And, effective marketing emails can turn one-time buyers into loyal ones. In comparison to other marketing methods, it has the highest ROI. If you wish to grow your business through direct mail marketing, here are few tips that can be helpful.
- Add Subscription Box to the Website
Most people visit the website to know about the company. Along with the products/services, they check the testimonials. In case they like the things they see they might read a few of your blogs or posts. All these are opportunities to turn the readers into subscribers. This is the way you can get the email address through the subscription box. You can implement this by adding a pop-up box, inline opt-in forms, or slide-in box.
- Create a First Good Impression
It is important to note that the first email that a new subscriber receives is usually an automated welcome mail. This mail is accompanied by a lead magnet that can be downloaded. Ensure that your email is packed with value as well as reflects the tone of voice of your brand. In case you do not pay attention to the first email, you might see the new additions unsubscribe right away.
- Make a Lead Magnet
Adding a subscription is not enough. To ensure that the subscription form would lead to new signups you need to create a lead magnet. Lead magnet refers to a form of content that is provided to visitors in exchange for their email address. People who visit the site usually receive this in the form of downloadable content like a free e-book, useful infographic, or a checklist.
- Keep Emails Short
Long as well as chunky paragraphs could bore the reader and turn them away. People have overcrowded inboxes and a couple of minutes of attention to spare. Putting yourself into the shoes of the reader would help you understand the situation better. Therefore, your email needs to be short that the reader can understand the message just by scanning through it.
- Optimize Emails for Mobile Readability
Today, apart from calling and texting most people use mobile for music, navigation, operating smart devices, checking emails, etc. Therefore, it becomes crucial to optimizing the mails for mobile readability. You can do this by enlarging the fonts, bolding important parts of the text, writing subject lines conveying the whole message of mail, etc.
Apart from these tips, ensure you are consistent with the mailing frequency. When readers subscribe to the mailing list, they expect the mails with a specific frequency. No matter whether it is once a day, once a week, or once a month, the thing that matters is consistency, not the volume. In case it seems a bit hard, you can consider hiring a mailing company for this job. The company would help you yield better results through quality services.